Campaign
Harbor Blend is back
Concept, copy and twelve posts — scheduled.
Inherits voice · palette · rules
Brand Operating System
One place where your brand lives — and every AI finally understands it. Build it once; everything you create stays unmistakably you.
Built for founders, small teams, personal brands and agencies.
CONTROL · CONSISTENCY · EXECUTION
Act I · The scatter
Your brand lives in decks, drives, docs and heads. Every tool starts from zero. Every model guesses — and every guess chips away at the thing you've built.
brand-deck_v3_FINAL.pdf
Last opened 14 months ago
tone-of-voice.docx
The 2022 edition
logo_final_v7.png
Or was it v9?
guidelines.fig
One person has access
Model A
“A playful startup for a young audience.”
Model B
“A traditional, family-run supplier.”
Model C
“I don't have information about this brand.”
Same company. Same week. Chaos in, chaos out.
Act II · The turn
You need a place where AI learns you.
Not a smarter model — a better memory. One living brand, kept in one home, read by every model you'll ever work with.
Act III · The system
This is the loop, running on one small fictional roastery. Click through it — the product explains itself better than we can.
Point Primeportal at what already exists — a site, a deck, a doc — and watch a living brand profile assemble. Voice, palette, positioning, products, rules. Yours to correct, yours to keep.
Northlight Coffee
Small-batch roastery · Bergen
Positioning
Small-batch coffee for people who notice.
Voice
Palette
Audience
People who treat coffee as a craft, not a commodity.
Products
Harbor Blend · Midnight Sun Espresso · Roastery subscription
Rules
One profile. Owned by you. Read by everything that follows.
Act III · The structure
Your brand is the root of the workspace. Campaigns, sites, products and content plans live as projects under it — and every one of them starts already knowing who you are.
Master brand
Northlight Coffee
Campaign
Concept, copy and twelve posts — scheduled.
Inherits voice · palette · rules
Website
One public brand site, published from the project.
Inherits voice · palette · rules
Product
Launch kit: page, posts and product shots.
Inherits voice · palette · rules
Content plan
A month of on-brand posts, planned ahead.
Inherits voice · palette · rules
And inside every project, you create — through three surfaces that all read from the same root.
Brand Studio
The broad creation surface — copy, ideas, images and iterations, all brand-aware.
SoMe
Posts and content plans with real working states — draft, review, scheduled, published.
Brand Site
One public page per project, composed from the brand and published when you say so.
Change the brand once at the root — every project, every surface, every future draft follows.
Act IV · The future
New models arrive every quarter. Your brand shouldn't start from zero with each one. Primeportal is the layer in between — the one place they all read from.
Your brand
one living profile
Imagine every assistant your customers ask — and every tool your team opens — already knowing exactly who you are. That's what a home is for.
Primeportal only works if you can hand it your brand with confidence. Here's exactly how your data is held — and how you stay in control.
Your brand, content and assets are never used to train AI models — yours or anyone else's.
Each workspace is walled off from every other. Your brand context only exists inside your own.
Data is encrypted on managed infrastructure — not scattered across a dozen disconnected tools.
Your data stays yours. Export it or delete it on demand — no lock-in, no questions.
Your brand data stays in your workspace. Marshi uses your brand context to help create, review and improve content — nothing more.
Read our privacy commitmentStart with a 7-day Core trial. Upgrade when your team or volume grows — not before.
For you who want AI with your own personal style — applications, email, LinkedIn, school, and personal brand.
Billed annually
168 USD billed yearly
For small businesses that want to unify the brand and create better content with AI.
Billed annually
832 USD billed yearly
For teams that want structured work with brand, projects, content, and Marshi.
Billed annually
2,092 USD billed yearly
For agencies and growth companies working across multiple brands, clients, and campaigns.
Billed annually
5,032 USD billed yearly
A Brand Operating System structures your brand — voice, messaging, assets, audience and projects — once, then makes that context available to AI and every module. It also helps you build it stronger: clearer values and sharper positioning, so you stand out from competitors.
It's a single source of brand truth that AI tools read before they generate. Instead of starting from zero, AI starts from your actual brand — so output stays on-brand by default.
Marshi reads your active brand profile and project context before it writes or reviews. Every module draws from the same foundation, so voice, messaging and assets stay consistent.
It creates and publishes. Type a topic and Marshi writes the caption and generates the image in your brand colors, voice and logo — then posts go out directly where your accounts are connected. Make a single post or a full plan of up to 30, plus campaign ideas, ad copy, blog drafts and landing-page content.
You don't have to choose. Auto mode routes each task — copy, strategy, images and, soon, video — to the most suitable available AI engine. You just get better output without learning which model is best for what.
Yes — Marshi generates brand-aware images using your logo, colors, product context and visual style, with or without the logo, then pairs them with captions ready to publish. Video is coming next: brand-aware video built from your brand, products, assets and campaign context.
That's where we're headed. With MCP support, you'll be able to bring your full brand context, assets and guidelines into other programs and AI tools — so you define your brand once and create with it everywhere.
Build it once. Keep it alive. Let every AI you'll ever work with finally understand who you are.
Control. Consistency. Execution.